EFFECTIVE SALES & MARKETING: SELLING FOR PROFIT & REPEAT BUSINESS

The world, and the business world, too, has shrunk to become one global minute village; sales and marketing executives are faced with stiff competition in the area of business sales and marketing and only the aggressively strong and fit survive. They are incessantly challenged to find and enact ways to outwit the competition, make sales in volumes and retain the customer and clients for continued repeat business

To achieve this feat, the place of training and retraining of business development (sales and marketing officers) takes a prime position. This LSDC SALES & MARKETING SKILLS TRAINING is designed with the 21st century sales and marketing professional in mind and covers a wide range of topics relating to client relationship viz-a-viz

-The principles and mix of marketing

-Business communication

-Effective personal development & management for sales success

-Basic customer service skills

-Brand and branding management

-The principles and place of motivation in efficient marketing

-Presentation and public speaking skills

-Negotiation and listening skills

-Consumer psychology

-The place of business ethics in sales & marketing

-Managing self for effective performance: Time management skills

COURSE OBJECTIVES

Participants are, by this course, to be equipped to

1. Understand the market environment and climate and apply these in market penetration

2. Increase their productivity and output

3. Improve on self management for better customer reach

4. Relate attitude and excellent customer service to high sales volumes and repeat business

5. Know their boundaries and apply business ethics during and after sales

6. Improve on acquired communication skills

7. Identify and manipulate their motivating factors to suit the organisation’s goals: PROFIT

8. Negotiate and make effective and convincing presentations

TARGET AUDIENCE

> New sales and marketing officers

> Sales and marketing officers

> All employees

COURSE CONTENTS

1. Defining sales and marketing

2. Principles, strategy and analysis of marketing and market situations

3. Self management for sales volume

- Attitude & self confidence building

- Time management & personal effectiveness

- Principles of motivation

4. Consumer psychology: why customers buy

5. Branding for profit

6. Business ethics application

7. Marketing skills: presentation and public speaking

8. Basic customer service skills

9. Business communication: Listen, Speak and Write to win

10. Negotiation skills

FEES

> N45, 500.00 per participant (Covers training materials, tea break & lunch and venue)

> N227, 500.00 for 5 participants (Covers training materials, tea break & lunch and venue)

> N432, 250.00 for 6-10 participants (Covers training materials, tea break & lunch and venue)

> N819, 000.00 for 11-20 participants (Covers training materials, tea break & lunch and venue)

COURSE DURATION

- 2 days

DATE

- 27-28 May, 2014

VENUE

- Abuja, FCT